branding
Why is There a Labyrinth on My Business Card?
7Oct
Anything you can do on your smartphone can be prompted by the scanning of a QR Code. Can you say, “Advertiser’s Dream?” Large and small businesses alike have been starting to use these codes as the backbone of their marketing campaigns to engage with customers on a whole new level.
“New Normal” or Not, It’s Time To Start Thinking About Your Brand
4Oct
Now is the time to strengthen your brand, redo your website, and jump into social media to get ahead of your competition.
Where You At? Assessing the Fitness of Your Brand
1Aug
Given that brands have real value, its probably not a bad idea to take a look at the fitness of your brand in order to start thinking strategically about how to maximize the value of this very important, and very real asset.
iMAMA MIA! My 10 Favorite Things About Little Italy
24Jun
Hidden (and not so hidden) gems of San Diego’s sweet-like-a-homemade-cannoli neighborhood. 10) Influx Cafe visit website > Influx Cafe starts this baby off. Whether its an early Wednesday morning or a Saturday afternoon, this hipster-friendly coffee shop is packed with good people and great eats – definitely flaunting a bit more flare than your average [...]
Branding your Dad on Father’s Day
16Jun
Father’s Day is fast approaching – it’s this Sunday, June 19th. If you’re like me, you’re wondering what the heck to buy the ‘ol guy this year. Here’s where the power of the brand comes into play. When we (as consumers) go to shop, we tend to shop name brands: Apple, Weber, Fruit of the Loom, Taylor-Made, Patagonia, Best Buy, Old Spice, Norelco… the list goes on and on.
Local Breweries Get Crafty With Marketing Campaigns
3Jun
June is Craft Beer month in San Diego, so I thought it was the perfect time to consider my two favorite things: beer + design.
Ronald McDonald – A Powerful Brand Mascot
20May
As I was watching my favorite morning news today, a story caught my attention – there’s an advocate group trying to ban Ronald McDonald from being used as a “mascot”. Ronald McDonald, that strange, semi-lovable androgynous mime/clown who personifies good ol’ Mickey D’s. What’s so bad about Ronald (aside from that creepy red afro)? According to the anti-Ronald coalition, Ronald is no better than a pusher-man of junk food, tricking poor innocent minds and leading them down the golden arched path to childhood obesity.
Super Exposure or Super Over-Exposed?
11Feb
Like 100M other hyped up sports fans, I hunkered down on the couch last Sunday to watch Superbowl XVL. Not being a huge fan of either team, I decided to focus on the advertising strategies instead of the coaching strategies. I kept track of all the brand and product placements that were scattered throughout the pre-game shows, and during the game itself. Some were obvious, others, not so much.
Creating An Effective Marketing Plan for 2011
2Feb
So 2011 is well under way, and with January receding in the rearview, its time to get busy. The best way to maximize value out of your brand this year? Transform the authentic “promise” of your brand into an actual implementation plan, aka “The Marketing Plan”.
3 Simple Ideas for Maximizing Holiday Sales…While There’s Still Time!
8Dec
2010 is slipping away, and the majority of Holiday shoppers are still stuck in a recession funk! Knowing and addressing these behaviors will help refine your marketing and sales messaging to maximize revenue during these critical remaining shopping weeks.
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