Jen
“New Normal” or Not, It’s Time To Start Thinking About Your Brand
4Oct
Now is the time to strengthen your brand, redo your website, and jump into social media to get ahead of your competition.
Branding your Dad on Father’s Day
16Jun
Father’s Day is fast approaching – it’s this Sunday, June 19th. If you’re like me, you’re wondering what the heck to buy the ‘ol guy this year. Here’s where the power of the brand comes into play. When we (as consumers) go to shop, we tend to shop name brands: Apple, Weber, Fruit of the Loom, Taylor-Made, Patagonia, Best Buy, Old Spice, Norelco… the list goes on and on.
Ronald McDonald – A Powerful Brand Mascot
20May
As I was watching my favorite morning news today, a story caught my attention – there’s an advocate group trying to ban Ronald McDonald from being used as a “mascot”. Ronald McDonald, that strange, semi-lovable androgynous mime/clown who personifies good ol’ Mickey D’s. What’s so bad about Ronald (aside from that creepy red afro)? According to the anti-Ronald coalition, Ronald is no better than a pusher-man of junk food, tricking poor innocent minds and leading them down the golden arched path to childhood obesity.
Design Snob
2Jun
Every time we drive by this “awesome” (insert sarcastic quotes) new sign down the street on Cedros Avenue in Solana Beach, we can’t help but to cringe at this ugly typography choice. We wish that the designers of this sign would have laid off the “bold key”.
Owners of PXM interviewed in MCASD “View” Jul/Aug/Sep 2009
13Aug
Name:
Chris & Jen Martino
Occupation:
Owners of Project X Media, a full-service brand strategy & creative services company
Owners of Project X Media featured in the San Diego Business Journal
12Aug
Chris and Jen Martino run Project X Media, a branding agency combining brand consultancy with facets of a traditional advertising agency. The Solana Beach-based firm, which has offices in Los Angeles and San Diego, has worked with clients such as STA Travel, Glen Ivy Spas, Ocean Pacific and Aspen Technology.
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