strategy
Why is There a Labyrinth on My Business Card?
7Oct
Anything you can do on your smartphone can be prompted by the scanning of a QR Code. Can you say, “Advertiser’s Dream?” Large and small businesses alike have been starting to use these codes as the backbone of their marketing campaigns to engage with customers on a whole new level.
Where You At? Assessing the Fitness of Your Brand
1Aug
Given that brands have real value, its probably not a bad idea to take a look at the fitness of your brand in order to start thinking strategically about how to maximize the value of this very important, and very real asset.
Branding your Dad on Father’s Day
16Jun
Father’s Day is fast approaching – it’s this Sunday, June 19th. If you’re like me, you’re wondering what the heck to buy the ‘ol guy this year. Here’s where the power of the brand comes into play. When we (as consumers) go to shop, we tend to shop name brands: Apple, Weber, Fruit of the Loom, Taylor-Made, Patagonia, Best Buy, Old Spice, Norelco… the list goes on and on.
Super Exposure or Super Over-Exposed?
11Feb
Like 100M other hyped up sports fans, I hunkered down on the couch last Sunday to watch Superbowl XVL. Not being a huge fan of either team, I decided to focus on the advertising strategies instead of the coaching strategies. I kept track of all the brand and product placements that were scattered throughout the pre-game shows, and during the game itself. Some were obvious, others, not so much.
Creating An Effective Marketing Plan for 2011
2Feb
So 2011 is well under way, and with January receding in the rearview, its time to get busy. The best way to maximize value out of your brand this year? Transform the authentic “promise” of your brand into an actual implementation plan, aka “The Marketing Plan”.
3 Simple Ideas for Maximizing Holiday Sales…While There’s Still Time!
8Dec
2010 is slipping away, and the majority of Holiday shoppers are still stuck in a recession funk! Knowing and addressing these behaviors will help refine your marketing and sales messaging to maximize revenue during these critical remaining shopping weeks.
Are you ready for 2011?
8Nov
This past week I met with several business owners who are in the midst of developing their marketing and sales strategies for 2011. I was impressed that they were actually taking time to do so. Given that most business leaders, including our President, took a shellacking in 2010…
The Customer Value Chain – Link It, Optimize It, and They Will Buy
25Oct
I recently engaged in an “interesting” (translation: pseudo mind-numbing) conversation with one of our owners, Chris Martino, about how customers fit into a company’s value chain. Pretty nerdy stuff for a leading edge brand strategy firm, but hey, that’s how we get our kicks around here sometimes.
Demystifying the Value of Your Brand
12Oct
Branding. It can be a dirty word for C-Level executives with a nervous eye on the bottom line. Ambiguous and intangible, “the brand” floats at the center of the corporate universe, a confusing bogeyman declared vitally important from above.
Why is my sales team not closing more deals?
1Oct
The primary goal of your marketing is to establish a level of trust with your prospects and customers. This allows your sales team to influence them to buy.
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