brand strategy
Why is There a Labyrinth on My Business Card?
7Oct
Anything you can do on your smartphone can be prompted by the scanning of a QR Code. Can you say, “Advertiser’s Dream?” Large and small businesses alike have been starting to use these codes as the backbone of their marketing campaigns to engage with customers on a whole new level.
Branding your Dad on Father’s Day
16Jun
Father’s Day is fast approaching – it’s this Sunday, June 19th. If you’re like me, you’re wondering what the heck to buy the ‘ol guy this year. Here’s where the power of the brand comes into play. When we (as consumers) go to shop, we tend to shop name brands: Apple, Weber, Fruit of the Loom, Taylor-Made, Patagonia, Best Buy, Old Spice, Norelco… the list goes on and on.
Top 10 Latest and Greatest from Project X
2Nov
We’ve been busy over here at the X for as long as any of us can remember. Sometimes we get so wrapped up in delivering the goods for our clients we forget to let the world know what we’ve been up to.
Demystifying the Value of Your Brand
12Oct
Branding. It can be a dirty word for C-Level executives with a nervous eye on the bottom line. Ambiguous and intangible, “the brand” floats at the center of the corporate universe, a confusing bogeyman declared vitally important from above.
Economical, branded eCommerce sites just launched – check them out!
29Dec
We’re extremely excited here at Project X Media to showcase several new PayPal-based e-commerce websites recently launched for clients requiring cost-effective online sales solutions.
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