marketing
Why is There a Labyrinth on My Business Card?
7Oct
Anything you can do on your smartphone can be prompted by the scanning of a QR Code. Can you say, “Advertiser’s Dream?” Large and small businesses alike have been starting to use these codes as the backbone of their marketing campaigns to engage with customers on a whole new level.
“New Normal” or Not, It’s Time To Start Thinking About Your Brand
4Oct
Now is the time to strengthen your brand, redo your website, and jump into social media to get ahead of your competition.
Where You At? Assessing the Fitness of Your Brand
1Aug
Given that brands have real value, its probably not a bad idea to take a look at the fitness of your brand in order to start thinking strategically about how to maximize the value of this very important, and very real asset.
Branding your Dad on Father’s Day
16Jun
Father’s Day is fast approaching – it’s this Sunday, June 19th. If you’re like me, you’re wondering what the heck to buy the ‘ol guy this year. Here’s where the power of the brand comes into play. When we (as consumers) go to shop, we tend to shop name brands: Apple, Weber, Fruit of the Loom, Taylor-Made, Patagonia, Best Buy, Old Spice, Norelco… the list goes on and on.
Local Breweries Get Crafty With Marketing Campaigns
3Jun
June is Craft Beer month in San Diego, so I thought it was the perfect time to consider my two favorite things: beer + design.
Super Exposure or Super Over-Exposed?
11Feb
Like 100M other hyped up sports fans, I hunkered down on the couch last Sunday to watch Superbowl XVL. Not being a huge fan of either team, I decided to focus on the advertising strategies instead of the coaching strategies. I kept track of all the brand and product placements that were scattered throughout the pre-game shows, and during the game itself. Some were obvious, others, not so much.
Are you ready for 2011?
8Nov
This past week I met with several business owners who are in the midst of developing their marketing and sales strategies for 2011. I was impressed that they were actually taking time to do so. Given that most business leaders, including our President, took a shellacking in 2010…
Top 10 Latest and Greatest from Project X
2Nov
We’ve been busy over here at the X for as long as any of us can remember. Sometimes we get so wrapped up in delivering the goods for our clients we forget to let the world know what we’ve been up to.
The Customer Value Chain – Link It, Optimize It, and They Will Buy
25Oct
I recently engaged in an “interesting” (translation: pseudo mind-numbing) conversation with one of our owners, Chris Martino, about how customers fit into a company’s value chain. Pretty nerdy stuff for a leading edge brand strategy firm, but hey, that’s how we get our kicks around here sometimes.
Demystifying the Value of Your Brand
12Oct
Branding. It can be a dirty word for C-Level executives with a nervous eye on the bottom line. Ambiguous and intangible, “the brand” floats at the center of the corporate universe, a confusing bogeyman declared vitally important from above.
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