McDonald’s

Ronald McDonald – A Powerful Brand Mascot

Ronald McDonald – A Powerful Brand Mascot

20May

in branding,Jen - 0 Comments

As I was watching my favorite morning news today, a story caught my attention – there’s an advocate group trying to ban Ronald McDonald from being used as a “mascot”. Ronald McDonald, that strange, semi-lovable androgynous mime/clown who personifies good ol’ Mickey D’s. What’s so bad about Ronald (aside from that creepy red afro)? According to the anti-Ronald coalition, Ronald is no better than a pusher-man of junk food, tricking poor innocent minds and leading them down the golden arched path to childhood obesity.

Posted in branding, Jen | Tagged brand, brand experience, emotional connection, loyalty, McDonald's, Ronald McDonald | Leave a response

Categories

  • branding
  • Chris
  • Jeff
  • Jen
  • Logo Design
  • Packaging
  • projectxmedia
  • Robin
  • Sales Optimization
  • Social Media
  • strategy
  • web
  • website design

Newsletter

Search

  • contact us
  • xnews home
  • projectxmedia.com

Archives

  • 2013
  • 2012
  • 2011
  • 2010
  • 2009

Recent Posts

  • Logos – the afterlife: What happens after they leave the PXM nest
  • Shhh! Pinterest adds Secret Boards.
  • Pay up for your posts to be seen on Facebook? The end may be near.
  • PACIFIC STANDARD TIME: THE WEST COAST (FINALLY) GETS ITS DUE
© Project X Media 2011 | Powered with Wordpress

rss

twitter

facebook

linkedin

Project X Media News Blog
Creative Focus. Inspired Solutions.