So What Are We Talking About Here?

There are as many definitions of “branding” as there are consultants, firms, and hucksters eager to create, fix, discover, unearth, birth, transform, regurgitate, imaginate, dominate, and paginate yours.

We’ve ditched the smoke and mirrors to arrive at simple but powerful definitions for what we do:

• A BRAND is:

  The total experience associated with a company, product or service (no, its not the logo, that’s a…logo).

• BRANDING is:

  Actively creating the total experience in order to forge a positive emotional connection with people.

• BRAND STRATEGY is:

  Managing the total customer experience through time as a key strategic asset.