This We Believe…10.5 Ideas to Live By (or Die Trying)

Yes, we “Dream Hard, Think Big and Move Fast” here at the X. But give us a foot massage and a couple 10.5’s (see below) and you may just hear The Truth behind our hard-driving core beliefs:

1. Great creative strategy is like James Brown– smooth, fierce and totally legit.
2. Bad creative strategy is like spicy nachos smeared in the eyes– itchy, painful, and wrong.
3. Integrating your branding, marketing and sales efforts will make your company look younger AND thinner.
4. The perfect marketing plan has the power to make a grown man cry.
5. The quality of your business card actually does reflect your worth as a human being.
6. Fuschia is the color of the Internet.
7. The client is always right. Except when they’re actually wrong.
8. Your logo isn’t your “brand”, its your…logo
9. If your marketing plan is on the back of a cocktail napkin, you need to call us pronto.
10. If we wrote the Marketing Plan on the napkin, ignore #9.

10.5. Humor may be the best medicine, but an old school
Madmen-style vodka martini has to be a close second.