Develop Alternatives
Develop consists of the generation of solution alternatives enabling the integration and alignment of Branding, Marketing and Sales activities to optimize the Customer Value Chain:
Branding
Creation of Brand Presentation alternatives:
- Themes
- Style
- Aesthetics
Marketing
Formulation of Marketing options:
- Initiatives
- Activities
- Materials
Sales
Development of Sales Performance Strategies:
- Structure
- Management
- Integration
