Logo Creation
Creating Powerful Identities through Compelling Logo Design
Project X Media takes a strategic approach to logo design, delivering powerful results from initial concepting through completion of the finished logotype.
"If in the business of communications 'image is king,' the essence of this image, the logo, is the jewel in its crown."
Paul Rand
Legendary American Designer
The five things we believe a logo is and does:
- A logo is a flag, a beacon, a signature.
- A logo doesn't sell (directly), it identifies.
- A logo should rarely be a description of a business
- A logo derives its meaning from the quality of the thing it symbolizes,
not the other way around. - A logo is less important than the product, service or company it represents;
what it means is more important than what it looks like.
A well designed logo in the end, is a reflection of the business it symbolizes. It reflects a thoughtful and purposeful enterprise, and mirrors the quality of its products and services. It is great public relations, a rallying cry for goodwill and loyalty. Ultimately it says "we care."