THE CHALLENGE

Seamlessly integrate the real world and online brand experience.

THE APPROACH

Emphasis on a unique “window-shopping” web experience that supports and encourages the in-store shopping

THE RESULTS

A user-friendly web experience highlighting the brand, manufacturers and products. Supported by email and traditional marketing brand initiatives, sales from web visitors were realized for the first time, while in-store traffic increased as a result of customers first visiting the website to peruse products.

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