THE CHALLENGE

Infuse an annual event with the elegance and sophistication associated with the storied DMTC organization.

THE APPROACH

A collaborative process designed to incorporate and assimilate the input of multiple stakeholders.

THE RESULTS

A 5-year engagement over which attendance increased every year and branding was expanded to include other DMTC and track-related events and marketing opportunities. The event became the consensus favorite of the track-related event schedule.