THE CHALLENGE

Rejuvenate a failing brand.

THE APPROACH

New ownership required a brand revitalization to convey the unique culture, vision and excitement of the event. A complete
re-imagining of the event ultimately included renaming the event (it was formerly called the Pacific Shoreline Marathon).

THE RESULTS

Prior to the rebranding effort the organization was valued at 150K. The company was recently valued at 5-7M, the event sells out every year and is currently the 2nd largest marathon event in California.

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