THE CHALLENGE

Quickly concept, develop and execute a new brand launch that inspired confidence and trust in a very sophisticated group of wealthy target clients.

THE APPROACH

A fast track brand development program based on intense collaboration with Delphi principals in a very short period of time. This collaboration enabled parallel development of brand messaging, presentation and actual materials without sacrificing quality of overall strategy or tactical materials and initiatives.

THE RESULTS

Formulation and deployment of a fully articulated brand within 4 weeks, a 50-60% reduction in the time typically required. The fast track development enabled the organization to have all brand messaging, presentation and materials ready for a critical “can’t miss” launch date. The brand had a definitive impact on successful recruitment of clients to the new firm and feedback from clients and peers was extremely positive.

www.delphiprivate.com