THE CHALLENGE

Prepare a legendary local brand for large-scale expansion.

THE APPROACH

A “back to the future” strategy emphasizing the storied history of the brand within the context of a modular brand system.

THE RESULTS

The comprehensive, modular brand system enabled rapid implementation at new locations without sacrificing quality or brand presentation. Average time to prepare a new store from close of escrow to opening was estimated at one-month. Systemization reduced this to 10 days while greatly increasing customer perception of brand value.

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